About Us

We have a 20 year history in the coat business with many happy customers. The Overcoat Importer was established in 1997 in Benoni, the heart of Johannesburg’s East Rand. Entrepreneur Brian Hurley, together with Sales Manager, William Magubane saw a demand for a superior supplier and wholesaler in the worn coat and jacket market and took up the challenge.

The focus is primarily on the importation and distribution of worn overcoats and jackets including army surplus coats for the security industry as well as recycled soft toys for wholesale and retail in South Africa.

Thanks to our highly-reputable European suppliers, our stock is in keeping with the best quality and latest fashions that can be bought on the market. Our styles range from adult and childrens padded anoraks, three quarter and long overcoats, half car coats, all weather coats, imitation fur and suede coats and more. Look out for our special labels where you could even find a cashmere or pure wool coat.

Great care is taken when packaging the bales for the wholesale market so that our customers always get the best value for money. Our highly experienced and motivated sales team is ready to assist and offer the best advice possible, and pre-negotiated courier rates allow us to deliver countrywide at affordable prices.

The safe and secure shop in Princes Avenue, Benoni, called Overcoats, is home to over 15 000 coats and jackets which are on display in a variety of styles, sizes, and designs for men, women and children. This is where the bales are sold from for the wholesale market. Overcoats BUY-A-BALE. MAKE YOU OWN CASH! concept feeds the entrepreneurial spirit of South Africans, creating the opportunity for people from all communities to empower themselves.

In order to offer more customers an opportunity to own a quality coat at an affordabe price we opened a retail coat shop called Coat Corner in Kempton Park. A 1000m2 facility which is in fact the world’s biggest coat shop. 30 000 coats are on show here, so you are sure to find a coat for the whole family priced from just R50. Conveniently located in one of the busiest business hubs in Gauteng, within comfortable walking distance from the train and taxi transport route. We also have parking available. A further two Coat Corner shops have been opened located in Springs CBD and Vereeniging CBD.

We have introduced our Bhansela loyalty card to celebrate our 20 year anniversary and reward our customers for their ongoing support. So join instore as soon as possible and you will earn points every time you spend and swipe your card.

Warm winter coats, as well as all weather coats and body warmers, are available all year round.