Overcoats Blog


What is the positive environmental impact of importing pre-loved jackets?

At The Overcoat Importer, we import gently-used, high-quality coats and jackets from Europe. Most of these coats and jackets boast designer labels from many popular fashion houses in Europe and are all made according to the highest standards of quality and workmanship. The stitching, fabric and fit of the coats and jackets is impeccable, making them the ideal garments to own for several years, and a must-have in your winter wardrobe. So, how does importing beautiful, pre-loved jackets positively impact the environment? Let’s take a look!

Fast fashion increases the need for additional landfills

Over the last decades, fast fashion has become a way of life and the fashion items bought last year will not necessarily be used the following year. This is unlike the way in which our grandparents and great-grandparents approached fashion, wearing their clothing for many years and, once finished with it, passing it on to someone who would appreciate it. The result of this fast fashion trend is that whole wardrobes of clothing are discarded each year and most of these items end up in landfills where they take several decades to decompose, depending on the fabric. In the worst-case scenario, if the fabric has a plastic component, it may take thousands of years to break down and this has a devastating impact on our environment. In addition, not only do fabrics take a very long time to decompose, but if there are any synthetic components to the material, these can leak into the surrounding soil and water, and eventually cause the food and water that we consume to contain these harmful substances. Of course, each item of clothing we have will eventually be recycled or placed in a landfill, but if we can lengthen the lifespan of our clothes and make the most of them, this plays an important role in reducing the rubbish that we see in landfills. Although coats and jackets are traditionally items that were used by people for many years, they have now become victims of fast fashion too and are exacerbating the landfill problem. The good news is that there has recently been a move towards rejecting fast fashion and instead opting for better quality clothing that lasts longer.

Supporting businesses that sell high quality garments helps reduce your carbon footprint

Many celebrities and trend-setters are now advocating for capsule wardrobes consisting of a few, good quality items that can easily be mixed and matched and kept in your cupboard for many years to come. If, as consumers, we stand up for quality over quantity and we are committed to protecting our natural environment, we must put our money where our mouth is and buy only premium-quality clothing. At The Overcoat Importer, we are passionate about preserving the earth’s natural environment and we are dedicated to doing our part to ensure that we have a sustainable world for future generations. It is for this reason that we import our extensive range of gently-used coats and jackets. Furthermore, buying one of our European-imported jackets means that you are making an investment in your wardrobe, as they will last you for years and you will never have to worry about keeping warm during winter again! We stock a wide range of coats and jackets in many different styles, sizes and colours; ideal for the entire family.

Great quality coats and jackets will last you for years, if not decades…

Investing in one of The Overcoat Importer’s stunning coats or jackets means that you will have a great garment in your cupboard for many years to come! The majority of our coats and jackets can be regarded as timeless and classic pieces. So, if you are looking for a great winter coat that will last you, or a seasonal jacket, consider our range of coats and jackets. They are all gently-used and show minimal signs of wear and tear.

Recycling requires energy

Although recycling old clothing, paper, plastic and other goods is always a better option than throwing them into a landfill, did you know that the recycling process has a small carbon footprint as well? This is because a lot of energy is required during the recycling process, resulting in harmful waste products. If you consider that any item of clothing you have ever owned has undergone an extensive manufacturing process that has used a large amount of water, electricity and additional energy resources, you will understand why fast fashion is not necessarily the best way to go. When you buy gently-used clothing, you are helping to conserve energy and to preserve the environment by reducing the need to make clothes from scratch. Most people have heard the saying, “reduce, reuse, recycle” if they want to make a positive difference on the environment. Of course, reusing or repurposing your item is better than recycling and that is exactly what we at The Overcoat Importer do by importing our range of top-quality coats and jackets. This also satisfies the need for affordable coats and jackets for the South African market and neighbouring states.

You will save money in the long run

Although saving money does not have a direct impact on the environment, it is a great benefit to buying gently used coats and jackets. Instead of buying yourself a new winter coat every two to three years, by buying from The Overcoat Importer, you have a premium quality item that will last you for years. So, if you would like to have a positive impact on the planet in your own, unique way, choose to pay Overcoat Importer a visit and take a look at our range of stunningly beautiful coats and jackets. We have something for everyone and our prices are surprisingly affordable!

How much money can I save by buying second-hand jackets vs brand new jackets?

Did you know that The Overcoat Importer imports large quantities of gently-used, premium quality jackets and coats from Europe? Since we import them in such huge quantities, we buy them at low prices and, of course, pass this discount onto our valued customers. So, how much money can you save by buying second-hand jackets from Coat Corner versus brand new ones? Let’s take a look!

Coat Corner offers customers well-priced, gently-used, European imported jackets and coats.

The Overcoat Importer imports premium, popular European brand name coats and jackets. These items are made according to the highest standards of quality and workmanship and will last you for years, if not decades. Not only will you enjoy the great quality of these jackets, but you will also love wearing them as they are tailored and designed to fit you well. Coat Corner jackets are generally not considered to be fast fashion and will last you for several years. Over the past few decades, there has been an upward trend towards fast fashion and a tendency to replace clothing each year. This has resulted in poor quality clothing that only lasts consumers a few months before they have to throw away or try to repair items. With our quality European jackets, you need not worry about your jacket falling apart after only a few uses. You will be investing in quality, which means you will save a lot of money in the long run. You can therefore make a once-off jacket purchase and not have to worry about replacing your coat for many years to come! A top of the range jacket at a regular store will cost you a lot of money If you have decided that you want to wear a top quality, brand name jacket, browsing the stores in your local mall will show you that a good jacket can set you back an obscene amount of money. For the vast majority of people, one of these jackets is well out of their price range. The good news is that by shopping at Coat Corner for all your seasonal jacket and coat needs, you will be able to afford great quality. What’s more, you will be able to buy one for every member of your family. So it makes sense to buy a gently-used, European imported jackets and coats!

How much money will I actually be saving at Coat Corner?

If you consider that you will be saving at least R1000 on a good quality jacket, that should be enough to change your mind and make you want to run to Coat Corner immediately! Coat Corner Kempton Park and Coat Corner Springs as well as Overcoats Benoni have a huge selection of coats and jackets available at great prices. Come and feel the quality, check the price and decide for yourself. The friendly staff are waiting to welcome you.
wedding coats

Lobola Coats

Here at the Overcoat Importer, we stock a wide range of high-quality Lobola coats. If you or someone you know will be getting married soon, come and have a look at our offering of Lobola coats?

What are Lobola coats?

As the name suggests, Lobola coats are smart jackets that are worn (usually by the groom) before a wedding when the groom pays the bride’s family Lobola. These coats are normally worn during the Lobola ceremony and are a very special part of the couple’s future together.

In terms of style, Lobola coats are longer than normal winter jackets and usually rest just below the knee. They have large, wide collars and can be buttoned up, making them ideal for chilly winter mornings and evenings when you have to be outdoors.

Of course, Lobola coats are not only worn during the Lobola process. They are great for every member of the family to wear throughout the winter. With their timeless and classic look, they do not need to be aligned to a trend and, if you choose one in a neutral color, you can wear your Lobola coat with almost anything else in your wardrobe!

The Overcoat Importer has you covered for all your Lobola fashion needs and you can be sure to pick up an item that is well-priced and of excellent quality. Since we import all our overcoats coats from Germany, you can be assured of excellent garment workmanship, meticulous stitching, and premium fabrics.

How to size and fit your Lobola coat.

Your Lobola coat has been designed with your comfort, warmth, and style in mind. This means that there is a trendy Lobola coat out there that would be the perfect addition to your wardrobe.

At The Overcoat Importer, we have popular Lobola coats in an extensive range of sizes. Whether you are tall and plus size, or small and slender, there is one that will fit you perfectly.

Since most people wear their Lobola coats during the cooler months, we recommend making allowances for winter clothing underneath so that your coat doesn’t feel tight or constricted when worn. A great idea is to bring a thick jersey or sweatshirt with you when shopping for your Lobola coat. Put the jersey on and then try on a few coats to see how they fit you.

As a general rule of thumb, your Lobola coat should be tight enough to show the contours of your body, but loose enough to allow plenty of movement and the ability to wear your normal winter clothes underneath. When you button up your Lobola coat, it shouldn’t feel too tight or too loose: something in between is what you should be aiming for.

If you think you have found the ideal Lobola coat for you, make sure that it is not so loose that it will hang on your frame or that it is obvious that you are wearing a coat that is too big. Make sure that you can move your arms around and that it feels comfortable. Finally, take a look in the mirror and check if it enhances, rather than detracts from your natural figure.

A good fitting Lobola coat will always enhance your natural features and make you look smarter and more formal, rather than untidy and casual. If you are happy with the way the Lobola coat looks on you, chances are that you have found a gem!

Need help finding the best Lobola coat for your needs? Our team of sales specialists here at The Overcoat Importer are always happy to give free advice! Simply visit us in one of our stores in Benoni, Kempton Park, or Springs, browse our extensive collection of Lobola coats, and chat with one of our team.

How to wear your Lobola coat

With a Lobola coat, the styling options are endless! Due to the look of Lobola coats, they can be worn with a wide variety of outfits and whether you want to dress your look up or down, you are guaranteed to look your best.

Many men enjoy wearing matching color smart hats with their Lobola coats and this gives them a formal and distinguished look, in addition to keeping them snug and warm when it is cold.

Wearing your coat to work is also a great idea as it is very elegant with a casual or smart business look and can be removed when you are indoors or begin to feel too hot.

Both men and women can wear their Lobola coats with jeans for a sophisticated, smart casual look. We recommend getting creative with your outfit and teaming it with your favorite boots or leather shoes. Lobola coats also look amazing when you pair them with a hat, scarf, and gloves in matching colors. In addition to keeping you extra warm, this is a great winter look.

Wearing your Lobola coat on a night out on the town is an excellent option. Whether you wear it with your dark skinny jeans or party dress, it will leave you feeling and looking your best. As you can see, Lobola coats are incredibly versatile and we can recommend them for anyone looking for a wardrobe essential.

Can I get my Lobola coat wet?

Generally speaking, if you get your Lobola coat a little bit wet, it shouldn’t be a problem. As long as you dry it out well and as soon as possible, you won’t damage the coat at all.

A top tip for Lobola coat wearers is to gently dab the damp patches on the coat with a soft cloth to get rid of the excess water. After that, hang it up on a coat hanger in a room that gets plenty of fresh air and your coat should be as good as new within a few hours.

Most Lobola coats are not fully waterproof, though, and it is not recommended to get them drenched in water or to wash them in your washing machine. If your Lobola coat gets dirty, dry cleaning is always the best option.

Are Lobola coats currently in fashion?

Very much so! Not only are Lobola coats trending at the moment but because of their timeless appeal, you can rest assured that you will be able to wear your coat season after season.

To enjoy wearing your Lobola coat for many years to come, buy it in a neutral color such as black, brown, navy blue, tan, or dark green. That way, your Lobola coat can be worn with anything else you have in your wardrobe and the colour will always be on-trend.

Where can I get hold of a Lobola coat near me?

So, do you want to get hold of your very own Lobola coat? If so, why not visit the Overcoat Importer or Coat Corner? Our stores in Benoni, Kempton Park, and Springs are close to all the main transport routes and offer plenty of parking.

You will be amazed at our vast range and the many coats to choose from!

To give you an idea of pricing, our top quality, German-imported Lobola coats are currently selling from R90 each (for ladies and men’s long overcoats) and from R180 for men’s 3/4 overcoats.

military coats and jackets

Military Surplus Coats And Jackets

If you are a lover of trending fashion, you know that military coats are all the rage at the moment.

Many celebrities, models, and stars have been spotted wearing their military coats recently and anyone who is anyone in Hollywood has one of these winter essentials in their wardrobe.

Here at General Military Surplus (GMS) we stock a wide range of premium quality military coats and jackets that can be purchased from our easy-to-use, online store (www.gmsmilitarysurplus.co.za) and delivered directly to your doorstep.

Although we are committed to the best possible quality, and our military coats reflect this, our prices are surprisingly affordable. This means that owning a great military coat is now within reach for most South Africans!

What are military surplus coats?

As the name suggests, military coats refer to coats worn by military personnel. Since soldiers are often exposed to extremely cold temperatures for long periods of time, military coats have the ability to keep you very warm and allow you to remain active in the cold outdoors for long periods of time.

Although military coats were initially designed for the military, due to their high-quality design, ability to keep one warm, and their popular style, they are now worn by civilians and have become sought-after fashion items.

Generally speaking, military coats have a tough outer fabric and an insulated, inner lining to ensure that you are kept warm even when temperatures are below freezing. Most military coats also feature two or more large pockets.

In addition to being fashionable at the moment, military coats are used extensively by many industries to keep their staff members warm during the winter.

Security companies, for instance, buy bulk quantities of military coats as their officers spend a lot of time outdoors on patrol during cold winter nights. This is very important because if your staff members are kept comfortably warm in the cold, they are more likely to perform their duties better.

Farmers are also partial to military jackets as they keep them warm when they have to get up on cold, winter mornings to tend to their animals and crops.

Game rangers also benefit from military coats, especially when they have to lead sunset and sunrise game drives in the winter months. The camouflage patterns on a lot of the military-style jackets are conducive to this environment as well.

Fishing enthusiasts know that the best fish can often be caught early in the morning or just before the sunsets. However, the cold can be a hindrance. But if you have a warm and insulated military jacket, this doesn’t pose a problem.

If you enjoy spending time outdoors during sporting events or need to walk to catch a taxi, bus, or train, a military jacket can provide more than enough warmth for you during the colder months.

How to size and fit your military surplus coat

At General Military Surplus, we stock military coats and jackets in all styles and sizes.

When shopping for your military coat, we recommend opting for one with a slightly looser fit as this will allow you to wear a thick jersey or sweatshirt underneath. You should also have plenty of room in the sleeves to move your arms and the coat should feel comfortable, outlining the contours of your body.

How to wear your military surplus coat?

There are many ways to style and wear a military coat!

If you would like to opt for a casual yet trendy look, we recommend wearing your military jacket with your favorite torn or distressed jeans and a pair of matching sneakers.

Dressing up military jackets is easy and they are great items to wear when going to work. They look smart and professional with a pair of smart slacks, a collared shirt, and leather shoes, and the coat can be removed as and when you feel too warm during the day.

Going to a party or drinks after work?

Why not pair your military coat with a pair of wide-legged pants, a silk shirt, and some killer pumps for a smart yet unique look?

Sports fans love their military jackets and enjoy wearing them with their team’s scarf and beanie to games. You could also wear your military jacket with a mini skirt and knee-high boots for a fun night on the town.

Enjoy the preppy look?

Team your military jacket with a pair of shorts and some heels for an elegant and stylish outfit!

Another popular trend with military coats is to create a monochromatic look from head to toe, choosing clothing that matches the color of your coat. Many military coat enthusiasts enjoy a more understated look. This can be achieved by cleverly complementing the color of your coat with a pretty blouse or pair of trousers.

Can these coats get wet?

Most military coats are water repellant and not 100% waterproof. Of course, it all depends on the type of military coat you have. If you think you will often be outdoors in the rain, we recommend opting for a waterproof coat.

Are these coats in fashion?

Yes, very much so! Looking at current trends on the catwalks of Paris, London, Milan, and New York, a military coat is clearly one of the most sought-after items at the moment.

The great thing about military coats and jackets is that they have a timeless and classic appeal, meaning that even when they are not as much in the spotlight as they are now, you will still be able to get a lot of use out of your military coat.

Fashionistas in the know therefore realise that a military coat is a great addition to your winter wardrobe.

Where can I get hold of military coats near me?

The good news is that a great quality military coat is within your reach! Here at General Military Surplus (GMS), we stock a wide range of popular military coats and jackets and all shopping can be done online on our easy-to-use website.

Of course, a full selection of military coats is available in our physical stores if you prefer, but we also have a wide range in our online store. Shopping online with General Military Surplus (GMS) is quick and simple and, once you have checked out your purchases, we will deliver your items directly to your doorstep!

We deliver throughout South Africa, so get ready to wear your new military coat within days of placing your order!

Buying military coats in bulk

Many General Military Surplus customers love our products so much that they want to get involved in selling their own military coats.

If you are interested in starting your own business selling military coats at great prices, consider buying in bulk. We offer amazing discounts on bulk orders so that you can resell them easily!

shop at www.gmsmilitarysurplus.co.za or visit Overcoats Benoni, Coat Corner Kempton Park, or Coat Corner Springs for all your military surplus needs.

drive more sales to your coat business

How Adding New Lines To Your Coat Business Can Help Drive Sales

Do you have a Coat business with stock bought from The Overcoats Importer? If so, you probably already know that this can be an incredibly profitable business, but it is important to change up your product range as often as you can to keep things exciting and to drive even more sales.

Add new items with the change of season.

With each new season, you have the perfect opportunity to add new and interesting items to your clothing range.

When the seasons change, this is when most people think about updating their wardrobes and buying new clothes.

Remember that if you have loyal customers who often shop with you, they will expect you to have new items of coats and jackets on a regular basis.

With new and exciting coats and jackets in your range, this could be a conversation starter with potential customers! After all, who wouldn’t want to take a look at your new offering if you mention that you have some new styles available? This is one of the easiest ways to make a sale, especially if people know that they are getting a real bargain.

Keep up to date with the latest fashion trends.

If you have a coat and jacket business, it is important to keep up to date with the latest fashion trends and styles.

As a fashion seller, your customers expect you to have at least a basic knowledge of what is currently trending, like a classic trench coat or denim jacket. Many customers will look to you for advice on what to buy and how to style their outfits. If you can give them good advice and make great recommendations, they will be more likely to become a loyal customer and refer their friends and family to you.

Don’t be afraid to introduce new items, even in mid-season.

While it is very important to add new items to your range at the beginning of each cold and warm season, adding in 1 or 2 new items in the middle of the season can help to keep things exciting and fresh.

If you don’t have anything new to show your customers, they may not even be willing to look at your range, so don’t be afraid to add items that you think will go down well.

Consider adding new items long before the new season starts.

Many people like to plan their wardrobes for the new season well in advance. This can be seen if you go into any retail clothing store in the late summer or winter: they start to introduce their summer or winter clothes well before the season starts so that their customers can be encouraged to start to prepare.

Helping your customers to prepare for summer or winter well in advance is a great idea as you are giving them early access to the new styles and trends for the coming season.

Want to start your own coat and jacket business? Contact The Overcoat Importer today to find out how you can do this. It’s cheaper than you think and you could be your own boss before you know it!

The Overcoat Importer sells bales of quality imported gently worn coats and jackets so you can now BUY-A-BALE and make your own CASH.

reliable wholesaler guidelines

The Importance Of Being A Reliable Wholesaler

Here at The Overcoat Importer, we give you the opportunity of starting your very own second-hand coast business, and to get started you only need a small cash investment. BUY-A-BALE, make your own CASH.

As an importer and distributor of the finest gently worn coats, we have access to large volumes of coats and bales and because we don’t have stores all across the country we provide an opportunity for our clients to become resellers.

Getting started is as simple as buying a few loose coats and then selling them on for a profit.

If you have a little more capital you could then probably afford to buy a full bail of coats that you can mark up and sell.

As an importer, we understand that it is important for our resellers to always have a great selection of coats and bales to choose from. We are fortunate that when the winter season ends in Europe we are able to secure large quantities of gently worn coats that we then import. And because there will always be winter in Europe we will also have a fresh supply of coats for our budding resellers.

The benefits of buying from the Overcoat Importer.

1 – As a reseller, this is very beneficial as this means that we will always have the latest coats styles for you to sell on to your individual customers.

2 – We will always have a wide selection of coat styles for you to choose from so we offer you a wide variety.

3 – Because we import in bulk, our resellers benefit from the best wholesale prices which eventually translates into better markup percentages for our resellers.

Who should start a second-hand coat business?

A second-hand coat business is ideal for anybody. You might be looking for a little side hustle or you might even consider making it a full-time business opportunity. They are easy to start and all you need is some time, a positive attitude, and access to a customer base.

If you are looking for an opportunity to make some extra cash then you might want to consider becoming a reseller. At the OverCoat Importer, we make it easy for our resellers to do business.

We offer a full nationwide delivery service, so if you are based in another province it is still easy for you to order your coats from us. Let us know which province you are in and we will put you in contact with a sales specialist.

Our store-based overcoats sales specialist are very knowledgeable and are always on hand to answer any questions a reseller might have. We understand the importance of good service and we will always do what we can to assist our customers.

As part of our drive to assist our resellers we have created three pointers that explains what it takes to be a good reseller.

1 – How to become a reliable reseller.

Just as the consumer expects shops to offer them good service and to honour their promises, so do your own customers expect you to provide them with great customer service.

When the public views you as someone who can be trusted and who follows through on promises, you will be more likely to make more sales and gain more customers in your sales area.

For example, if a customer requests a certain item and you don’t have it in stock, you could arrange to get for them. Following up with your customers and keeping them informed will result in building trust for your business.

Furthermore, they might tell their friends and family about how good you are you might make more sales. This is why it is vital that you try your best to offer your customers the same service that you would expect.

Keep it fresh.

One of the keys to a successful business is introducing new and fresh items to your range.

When you regularly have new items to offer your customers, they will have a sense of excitement when they shop with you and will enjoy browsing through your product range.

A great time to introduce new items to your range is just before the change of seasons as this is when most people are looking to update their wardrobes.

We recommend buying new coat stock whenever you can afford them as this can help you to keep your range innovative and interesting for your customers.


If you want to be successful with your coat business, your items need to be priced attractively.

Pricing them very low will result in fast sales and a high turnover of products but you may not make much profit at all.

Remember to try and price your clothes low enough to attract customers, but high enough so that you make enough profit to replenish stock and to put some cash in your back pocket.

As a general rule of thumb, look at pricing your things lower than what you would normally pay in a retail shop. This will give you the best of both worlds: plenty of sales and enough profit to make your business well worth it.

So if a coat costs you R50.00,

You add R100.00 and you sell it for R150.00. You make your cost price back and you put profit back into your business. Do this ten times a month and you could have an extra R1000.00 to live off of.

So if you think you have what it takes to be a reseller, and you looking for the best coat wholesaler we would like to help you start. BUY-A-BALE make your own CASH.

Visit or call one of our branches today to find out more or visit our website to download our wholesale price list to see what we have on offer at the moment.